Initially, I worked out 3 design concepts of the first screen of the main page. After choosing the one — I created desktop version of all pages: home page, models, customization, for business, about the compony, product pages.
Accent color was used in small amount (navigation and CTA), so that the layout would look neat, minimalistic, but at the same time could attract the user’s attention at the moments of conversion actions.
At the mudboard stage it was decided that the best colour for the website would be white, as it is associated with freedom, honesty and openness.
The task was to create a compony website that will reflect it’s core values: freedom, minimalism, avoidance of excesses and accuracy. At the same time the website needed to look impressive, aesthetically pleasing, show the compony as a reliable professional.